Marketeers and stand constructors usually live in different worlds. As a sales and
marketing person, you are focused on what you want to achieve through attending an
exhibition. In contrast, stand constructors and designers are mostly concerned with
technical parameters, graphic design, systems and logistics.
Connecting Two Worlds
Creating a productive link between the two environments takes someone who speaks
the language of both worlds. Someone who understands the potentials and limits of
booth concepts as well as the objectives of the exhibitor. Someone who has real-life
experience with working on an exhibition booth throughout a congress. Who can look
through the eyes of the visitor, the stand crew, the marketing or sales manager,
and the stand provider.
If you have no such internal expert, or if your internal team faces a chronic overload
situation, TreVi Solutions can fulfil the exhibition coordination role “from the
Booths and Exhibitions
We can help in different scenarios. Just two examples...
You have no booth and need one, for one-off or repeated use? Or you are looking for
a new booth (constructor)?
TreVi Solutions can (help to):
Source qualified booth constructors
Craft comprehensive briefings on the basis of which booth constructors can submit
Evaluate bids and review budgets
Manage pilot projects
Instead, you already have (access to) an existing booth and participate in several
TreVi Solutions can:
Discuss the objectives for each show with your marketing team and convert them into
a briefing to your booth constructor
Interface between you and your stand builder; discuss a choice of layouts and concepts
with you before further elaboration by the stand constructor - and/or evaluate the
stand builder’s proposals before submission to you
Ensure everything is produced to specification
Provide guidance for the development of booth activity
What’s In It For You?
In both cases, your benefits include:
More productive management of your time
Advice from an independent all-round expert
Project follow-through in your absence
Optimal booth functionality
And, once again, more…
Appointing a booth constructor and having your stand built is one thing, making all
your pre-congress arrangements and running all your on-site congress activities is
yet another… Have a look at the other Congress Support Services we can help you with.